Sounds wrong, we know, but did you see how they look on HGTV's 2013 Dream Home? Exactly like real cedar, from the texture and sheen to the variation in color across the individual shingles. I couldn't believe it. Now, I haven't seen the product in person, but on camera it really looked like the real thing. We've used cedar shingles quite a bit and the thing we love most about them is how each piece takes the stain a little differently so the overall look is never perfectly uniform - and clearly they've figured out how to replicate that. Real wood is a great thing, but zero maintenance is certainly intriguing. We are not sure who supplied the shingles for the Dream Home, but found some here if you'd like to learn more.